Wiki means
quick in Hawaiian and the adjective was made a noun by Ward Cunningham when he developed
the first Wiki website where users could easily edit information and share
ideas.
Eurekster
has used search for an even Wiki-er way of developing and sharing knowledge on
subjects.
Its “swickis”
allow users to build and customise a specialised search portal on any topic. As
other users carry out searches on it, it becomes smarter and more relevant.
This month,
Eurekster has partnered with the Blinkx video search engine to enable video
swickis. They can also be accessed through a “buzzcloud” widget. As in the
Family Guy example below, it can be pasted into any blog.
Grab this swicki from eurekster.com
There are
already more than 100,000 swickis, which can all be distributed and monetised
by their creators with ad placements. San Francisco-based Eurekster takes a
share of revenues.
The video
swickis pose new advertising challenges and Eurekster is going to test various
ways of inserting ads into the feeds.
Meanwhile,
Blinkx is experimenting with an advertising platform it calls Ad Hoc. Using
speech-to-text technology, metadata, behavioural targeting and some visual
analysis, it hopes to serve more relevant ads to video watchers.
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