One of the consequences of the evolution of the web from a text-heavy to an increasingly video centric medium is that search tools also need to evolve.
UK-based Blinkx and AOL’s Truveo unit led the way with video search tools that enable users to track down and watch video clips by entering search key words in a browser window.
Clipblast takes video search one step further by making it possible to search and watch video through a widget without having to launch a browser or visit a particular web site. As Demo presenter Chris Shipley noted, delivering online content directly to users bypassing the standard browser is an emerging trend worth watching.
Clipblast’s founders claim the service has the largest web video index and that its web video crawler identifies and indexes most new video uploads within minutes. The privately funded company hopes to tap into the growing demand for video search advertising revenues - a market expected to reach $3bn by 2010.
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