Forget the 1080p versus 720p debate.
A lot of people apparently don’t know how to get a high-def signal of any kind out of their expensive new HD televisions.
According to new data from Leichtman Research Group, about 20 percent of HDTV owners in the U.S. believe they are watching HD broadcasts when they are not. Basically, these people bought the television, went home and plugged it in and assumed they were now getting HD broadcasts.
Furthermore:
About 40% of HDTV owners, and over 20% of all adults, believe that their household currently has a high definition DVD player - a figure that, if accurate, would represent a much greater total than the number of high definition DVD players actually sold to date.
On the one hand: C’mon people! Get a clue!
On the other hand, according to Leichtman:
Just 41% of HDTV owners say that they were told how to receive HD programming when they purchased their set.
So a lot of HD buyers are actually figuring out on their own what they need to do to actually watch high-def television. Kudos to them.
But, in the spirit of the No Child Left Behind Act, how about a No HD Buyer Left Behind Act by the consumer electronics industry?
Popularity: 1% [?]
Entries (RSS)