The Nintendo Wii
continued its dominance of next-generation console sales in the first week of
the US holiday shopping season.
Nintendo says it
sold 350,000 of the $250 Wiis in the Thanksgiving week beginning November 18 –
its biggest seven-day sales figure since that of the week it launched a year
ago.
Microsoft has just reported sales of 310,000 Xbox 360s over the same period. It
claimed it outsold Sony’s PlayStation 3 by two to one, citing estimates from
top retailers.
Sony must have hoped
for better after introducing a cut-price 40-gigabyte version of the console at
$399.
It avoided issuing
sales figures, but said PS3 sales in the week were up 245 per cent on the same
period a year ago, when Sony suffered supply problems and a slow start to its
launch.
Sony is currently
running new PS3 commercials in its largest marketing effort for the console to
date.
What they obviously don’t say is that the Wii is
cheaper, the Xbox has a better games line-up and consumers aren’t clear about
the benefits of a cheap Blu-ray player being in the PS3, when the standards war
with HD-DVD has yet to be resolved.
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