Just four months after IBM released a large study that suggested the Internet is quickly overtaking television, the consultancy Bain & Co. has released a study of its own that suggests just the opposite: that TV viewing will increase more than Internet usage.
According to data exclusively released by Bain at the Reuters Media Summit in New York, U.S. viewers on average will spend nearly two more hours per week watching television by 2012, fueled by growth in video-on-demand choices and the use of digital video recorders.
In that same time frame, Internet use outside of the office is expected to rise by less than half an hour per week.
But television companies should not necessarily rest easy…
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