
Bill Gates’ Last Day At The Office video at the Consumer
Electronics Show was quite a hit, but it appears to have been eclipsed among
geek attendees by the media marketing power of a simple picture book - Mommy, why is there a
server in the house?
This faux children’s book explains why home media servers
are the coming thing. Gizmodo has
captured each lovingly illustrated page and lines like: "When a mommy and
daddy love each other very much, the daddy wants to give the mommy a special
gift."
Microsoft Watch points out this is part of the company’s
Stay-At-Home Server marketing campaign. There are billboard ads at CES featuring
a “mom” saying: “I admire a server secure enough to stay home with the kids.”
Whoever thought servers could be humanised? Hats off
to Microsoft for this one, although these machines hardly need the publicity –
HP says it sold three months of inventory in the new category in the first
three weeks.
Popularity: 1% [?]











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