The movie rental company said Monday that consumers and movie studios have clearly chosen Blu-ray over HD-DVD.

Ted Sarandos, chief content officer for Netflix, said in a statement:

“We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer’s preferred means.”

Netflix also said Blu-ray has been more popular than HD-DVD among its customers.

Netflix won’t be buying any new HD-DVD titles, but will continue to rent out its current stock of HD-DVD discs “until the discs’ natural life cycle takes them out of circulation in the coming months.”

You know how when presidential candidates drop out of the primary and say they’re doing it for the good of the party so the country can rally around one nominee?

It’s time for Toshiba to pull a Mitt Romney and step aside.

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