That’s the fairly unsurprising finding of this New York Times article on the travails of life as a professional poster.
When you work in an industry that demands 24/7 instantaneous news delivery, and you’re a one-man band, then, yeah, you are going to get ground into an exhausted pulp or you’ll learn to delegate.
I’m guessing that the problem a lot of pro bloggers are running into is that few of them have ever been professional managers in even small businesses, much less large corporations.
Mock the pointy-haired boss all you like, but setting schedules and deputizing different people to perform separate tasks is a real skill.
I’d wager that over the next few years, the most successful full-time bloggers will transition from one-person operations into three- or four-person small businesses. And that’s great.
But we’re going to have to do something about another problem that was only briefly mentioned in the NY Times story:
[Brian Lam, the editor of professional tech blog Gizmodo] said the evolution of the “pay-per-click” economy has put the emphasis on reader traffic and financial return, not journalism.
Via Slashdot.
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