A Cincinnati-based company with backing from giant firms like Best Buy and Proctor & Gamble is about to launch an online marketplace where academics and inventors can sell innovative ideas for products and services.
USA National Innovation Marketplace, the Wall Street Journal reports, is designed to speed the transition from great idea to commercial product.
Businesses can then browse through those ideas by category, much like searching through résumés at a job-hunting site. If the companies see something they like, they can contact the inventor to buy the idea or collaborate on it.
Companies of any size can use the registry. But small companies will be able to view new innovations first. They also can list ideas or products that they’ve developed and want to pitch to big businesses.
Cool idea. I hope it works. Maybe I’ll try to sell my idea for fake windmills and solar panels.
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