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Apple Technology Shopping Microsoft Google Videos Blogs iPhonePublished: May 5, 2008

I really haven’t been taking advantage of web sites’ RSS feeds, which are like live updates of when new things are posted to the site.
A new reader called Times might change that.
It really does look like a newspaper. The news feeds are customizable literally thousands are available.
More explanation after the jump
Mac users should give the free 14 day trial a workout.
From the Times website
Instead of treating news like email (as most RSS readers do), Times presents you with headlines and photos from a variety of sources all in one place, letting you more easily discover the news you want to read. Like your own personal newspaper, you can put feeds into separate areas, create pages for different subjects, and more.
What’s the point of a news reader if you’re forced to read the actual articles in your web browser? Times shows you the entire story regardless of source1, with every article formatted identically for easy reading.
Coffee breaks aren’t endless - Times was designed with this in mind. Times makes it really easy to quickly scan through news; you can scroll each section individually to find articles that interest you. Photos help distinguish which articles you want to read or not read. And because Times divides news into pages, you can browse the updates only in the subjects that matter most to you at that moment.
Times also includes a feature called the Shelf, which allows you to save and sort articles for later reading. Simply start dragging an article to bring up the Shelf; you can then place it in any location. You can even create stacks for categorizing or prioritizing saved articles.