While Jerry Yang may feel he has reached Nirvana today, some of the chief executive’s fellow Yahoos might soon be reaching a nadir.
Mr Yang made a presentation at Advertising Week in New York, giving an official launch to Apt, the renamed Amp online advertising platform, with the San Francisco Chronicle and San Jose Mercury News becoming the first to deploy it.
In a euphoric note on the company blog, Mr Yang says:
“I started dreaming about this day 18 months ago, when I laid out my vision for our board of directors on how Yahoo! could play a very special role in changing the face of on the web advertising. In fact, Sue and I called it Nirvana at the time
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