Dell has always subscribe to the more-is-more theory of press releases, but the company has gone into overdrive this week.
In what may be a record for a company with no vital breakthroughs or huge changes to announce, Dell has issued seven press releases in a 48-hour period.
- Dell Driving Transition to Energy-Efficient LED Displays
- Michael Dell Visits Brussels and Commends European Union’s Green Leadership
- Dell Studio Desktops Converge On Home Entertainment
- Dell Continues To Deliver Laptop Innovations for Digital Nomads
- Dell Expands Global Philanthropic Efforts
- Dell and EMC Combine Next-Generation Technology to Maximize and Simplify Oracle Data Warehouse Environments
- Dell/EIU Survey Finds Technology Boosts Business Performance In Emerging Countries But Barriers Remain
Why would Dell makes a many announcements one on top of the other?
No one is going to write seven stories about the same company in two days, so all these announcements sort of canceled one another out.
The first one — which stated that all Dell monitors will use energy-efficient LED lighting in the next couple years — got some play in the mainstream media.
The new desktop and notebook computers — announcements three and four — got blurbs on the gadget blogs.
But the others have gone largely unnoticed.
True, some reporters seem to have covered the EU speech, but they ignore the praise-the-EU angle and wrote up Dell’s promise to keep his company growing faster than the overall personal industry.
Any theory on the timing of all this? Pure coincidence or deliberate strategy?
Popularity: 1% [?]
Entries (RSS)