Apple's rumored “Brick” manufacturing process has to be a hoax
Posted by: in General News
There’s a bizarre rumor floating around that Apple will unveil on Oct. 14 a new manufacturing process for its laptops called “brick,” wherein the case of the laptop is carved out of a single, unbroken, unsliced and unbent block of aluminum.
This seems silly to me for several reasons, but Engadget now claims to have purported spy shots of one of the new cases.
And it still seems silly.
I just don’t see what possible benefit laptop users would get out of such a manufacturing process.
I guess the laptop might be a bit more rigid or sturdy or something, but I’ve never had a laptop just fall apart, so why would this matter?
And carving a case out a large block of metal with lasers or water jets or whatever sounds absurdly high-priced. And while Apple has never worried about being a bargain provider, that extra cost is supposed to include at least some benefit, whether it’s more secure software, more reliable hardware or whatever.
Finally, the name “brick” is just about the last possible name or codename any computer maker would want within 1,000 yards of their product, I would think. The term is synonymous with a broken, permanently unusable gadget.
It would be like Ford calling its assembly line the “lemon.”
So I’m calling bogus on this rumor, but given how many people seem to be taking this seriously, I figured I’d throw it out there.
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