That’s what Microsoft CEO Steve Ballmer told CIO, though he didn’t specify when:
CIO: Why has Microsoft developed Zune?
Ballmer: At the end of the day, one of the massive trends is that all content is going digital. And if we don’t have the software and services that are useful, helpful and valuable for the consumption of music and video, we are sort of not really a player.
Now, we built the Zune hardware with the Zune software - and what you’ll see more and more over time is that the Zune software will also be ported to and be more important not just with the hardware but on the Personal computer, on Windows Mobile devices, etc.
Done properly, this could be a nice addition for Windows and particularly Windows Mobile, which doesn’t currently come with good music-management software.
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