Home Media Magazine reports that Iron Man sold 7.2 million duplicates on DVD and more than 500,000 duplicates on Blu-ray in the first week of availability.
Those Blu-ray totals include 260,000 day-one sales, a record for the platform.
Iron Man is the now best-selling Blu-ray title of 2008, Home Media reports.
Assuming The Dark Knight’s box office lead over Iron Man ($526 million versus $318 million) translates into an equivalent lead in Blu-Ray sales, then Dark Knight Blu-ray sales could top 800,000 copies in the first week.
Which just shows how far Blu-ray still has to go to catch up to DVD, since, as noted, Iron Man has already sold more than 7 million duplicates on that older format.
Still, the relatively huge sales performance on Blu-ray for Iron Man (and Dark Knight, presumably), should help win some converts to the technology.
Of course, a $99 Blu-ray player would win a lot more converts, but that probably won’t happen until next Christmas.
Popularity: unranked [?]
Popularity: 1% [?]
Entries (RSS)